Hello!
You can focus on feeding appetites- or nourishing futures.
Both work, but nourishing futures will take you further.
HumanCentered.Solutions is a strategy and design practice focused on innovation, product development, and human-centered systems in food, agriculture, and sustainability.
The work integrates research, product strategy, and systems thinking to help organizations make clear decisions and create lasting impact.
The practice is part of a small ecosystem with Trellis Collective, supporting early-stage food ventures, and Wild Pony Kitchen, a multisensory research and experience platform.
Understanding the System
Strategic clarity begins with understanding. HumanCentered.Solutions uncovers user needs, market shifts, and ecosystem dynamics to reveal where genuine opportunity lives. Research becomes direction, and direction becomes a reliable compass for sustainable growth.
Shaping your Offering
From early concept to market readiness, the practice guides products and services with a focus on system fit, sensory experience, technical feasibility, and environmental responsibility. Cross-functional alignment—Marketing, R&D, Product—is treated as a discipline, not a coincidence.
Strengthening your Team
Organizations evolve when people do. Leadership alignment, communication frameworks, and capability-building strengthen collaboration and create cultures where teams work with clarity, pace, and shared purpose.
We connect existing bits and pieces and combine them with user insights and trends to effect meaningful, lasting change.
The Outcomes That Matter.
1
Strategic Direction
- Deep understanding of real user needs and future market movements
- A long-term perspective that aligns leadership and priorities
- Clear scenarios for resilient, confident decision-making
2
Better Products, Faster Decisions
- Concepts shaped by behavioral and sensory insight
- Stronger collaboration between Marketing, R&D, and Product teams
- Leaner processes that reduce friction and support sustainability
3
Stronger Teams, Healthier Organizations
- Cultures built on clarity, shared language, and practical methods
- Teams equipped to solve problems independently
- Mentoring and training that raise capability across functions
This is how we work.
1
THE ART OF ASKING
Years of cross-industry work have taught that progress starts with finding the real question. Through skilled facilitation and close listening, we uncover what sits beneath assumptions—often the quieter issue that unlocks everything else.
2
Look Closely at What the System Is Doing
Research, field visits, data, and team conversations are examined together. The goal is simple: understand how things truly work, not how they are supposed to. Patterns surface, blind spots become visible, and complexity starts making sense.
3
Make Sense of It Together
Synthesis turns insight into direction. Marketing, R&D, product, and operations perspectives are brought into one coherent view. Instead of rushing to answers, we slow down just long enough to compare paths and choose the one that will hold.
4
Build Whats Truly Needed
Solutions are shaped with intention. Instead of adding more to an already crowded world, we focus on what is essential: the features, processes, and decisions that create real impact. Working side by side with our clients ensure that what we build is necessary, durable, and aligned with the future—not just new.
Clients
HumanCentered.Solutions partners with global blue-chip companies, emerging ventures, farms, foundations, and mid-sized organizations across food, agriculture, mobility, electronics, and sustainability-focused sectors.
Selected List
What our Clients say
About
Humancentered.solutions is an experienced, passionate & humorous company determined to improve people’s lives through user-centricity and good storytelling.
HCS s led by Veronika Stabinger, whose international experience span human-centered design, sustainable food systems, product incubation, sensory and behavioral insight, and organizational transformation.
Her leadership bridges the worlds of product development, and experience design. Work ranges from regenerative strategy and supply-chain insight to concept development, R&D alignment, and multisensory research. She also founded and oversees The Trellis Collective—a storytelling studio for small food ventures—and Wild Pony Kitchen, a multisensory research and experience platform exploring social connections, communities and belonging, and teaches at universities across Europe and the United States.
For each project, specialized teams are assembled from a global network of experts — bringing together diverse perspectives, disciplines, and regions to ensure that every challenge is approached from the angles it deserves.
The practice is based in Boston and Berlin.
Humancentered.solutions is an experienced, passionate & humorous small company determined to improve people’s lives through our contribution to technology and business.
I am part of a network of high quality people, organizations, technologies, and ideas hand-selected to ensure my clients are constantly evolving and finding opportunities to make a difference, to grow and to lead.
Veronika Stabinger is the Founder of Humancentered.solutions, uniting different people with different perspectives from all over the world. She is an award-winning strategic experience designer, innovation consultant, and creative lead helping businesses create experiences prioritizing their customers’ needs. She has over 20 years experience successfully conducting research and developing products with international companies in Europe and the US.In her spare time, Veronika runs a pop-up restaurant, tries something new every month and volunteers in a special needs riding program.
HCS is based in Boston, Massachusetts, and Berlin, Germany.
How we collaborate
External Consulting
Independent, executive-level guidance that brings clarity, rigor, and long-range perspective. This mode offers objective insight while integrating seamlessly with the organization’s rhythm and decision-making structures.
INTEGRATED Collaboration
A deeper partnership in which leadership and teams work side by side with HumanCentered.Solutions. Together, we shape products, processes, and cross-functional alignment—bridging Marketing, R&D, Product, and Operations with a shared strategic foundation.
Agile together
Targeted mentoring, capability-building, and strategic learning formats designed to strengthen how teams think, decide, and collaborate.
Get in touch to explore current offerings, from sensory literacy and behavioral insight to strategic alignment and systems thinking.